Our Story

Founded by Anthony Glick, Bondi Rescue Lifeguard and Photographer. 

Back in 2016, what started as a fun idea turned into something much bigger. I had taken a unique aerial photo of Bondi Icebergs from a helicopter, an image that captured the essence of our coastal lifestyle. I printed it on a beach towel simply because I wanted something practical, eye-catching, and personal. When I brought that towel down to the beach while lifeguarding, people instantly started asking where they could get one too.

That moment sparked the beginning of Destination Label and what would soon become Destination Towels™.

Since then, we’ve grown from one towel into a full collection of over a hundred original designs, inspired by Australia’s most iconic destinations. We’re proud to be the original creators of sand-free beach towels featuring real destination imagery, a concept that started with a single photo and has now become a movement.

Today, our products include not only our signature Destination Towels™, but also tea towels, yoga mats, reusable water bottles, tote bags, and more, all designed to be both functional and uplifting.

Each piece is created to bring joy, colour and a sense of escape to your everyday, whether you’re oceanside or far from the coast.

At our core, we’re about connection: to nature, to community, and to the moments that matter. That’s why we plant a tree for every order placed, helping protect the landscapes that inspire us.

Destination Label is more than a brand, it’s a celebration of the outdoors, a commitment to sustainability, and a reminder to slow down and enjoy the sunshine.

Thank you for being part of this.

Anthony Glick