Real places · Real photographs · GPS on every destination

The place you love, made to take with you.

Beach towels, tea towels, tote bags, pouches, notebooks and yoga mats, each destination design printed with the real photograph and the GPS of the exact spot it was taken.

Explore by destination

Where's your beach?

Every design is printed with its place. Pick a pin.

Select a pin to explore
★★★★★

50,000+ happy customers

Backed by 30-day easy returns.

Real places, real reviews.

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As featured in

Anthony Glick at his Destination Label market stall

Meet the founder

“It all started with a helicopter photo of Bondi Icebergs, printed on a towel for myself. People on the beach kept asking where to get one.”

Anthony Glick

Founder · Photographer · Bondi Beach lifeguard

Read our story

Shot from above. Made for the sand.

From the helicopter to the beach. Tap to play.

The helicopter shoot
The sandy towel struggle
Escape the sand
The towel stack
Behind the scenes vs the shot

Our impact so far

Our beach towels, tea towels and tote bags are all made with fabric from recycled plastic bottles, and every order plants a tree.

Our sustainability story

How a bottle becomes a towel

1
Bottles collected

Plastic bottles are rescued before they reach landfill.

2
Washed & chipped

Cleaned and broken down into small flakes.

3
Spun into soft yarn

Melted and drawn into the soft fibre we weave.

The yarn becomes

Beach towelsTea towelsTote bags

Truly sand free

Shake it once and the sand is gone. Quick dry, lightweight, compact.

A real place on every destination

Original photography with the GPS coordinates printed on every destination design.

Recycled and replanted

Each beach towel is made mainly from recycled polyester (rPET), and every order plants a tree.

Easy from order to beach

Free shipping over $110 and 30 day returns, Australia wide.

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From the journal